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Wall Street Journal
UX/UI Design | Branding | Research | Wire framing | Prototyping
Rebranding
Services
WSJ
Client
2022-2023
Year
I competed at the national level representing UMD at the American Marketing Association (AMA) International Case Competition 2022-2023, sponsored by the Wall Street Journal.
My team of five was tasked with rebranding The Wall Street Journal, which sought to focus more on their college-aged and educational institution-adjacent demographics.
Taking the role of Design and Creative Director, I spearheaded the user-interface and user-experience aspects of our redesign, as well as overseeing all artistic attributes of the project.
Ultimately my team placed 3rd out of 72 universities.
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