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Pony Express

Apparel   |   Branding   |   Product Design







For this self-exploration project, the key was to find the balance between the Marlboro aesthetic and the unique spirit of the Pony Express, while promoting a modern cologne.


The journey begins with Pony Express. 


Forget Marlboro's Marlboro Man. Saddle up for a new kind of rugged. A cologne that whispers tales of daring riders, windswept plains, and the untamed spirit of the West. Introducing Pony Express Cologne, a scent that channels the legendary horsemen who galloped through history, leaving an indelible mark on the American frontier.

Cigar smoke and leather chaps? No way. This cologne evokes a different kind of ruggedness. Think sun-baked earth, the scent of sagebrush after a downpour, and the crisp air of dawn on the open trail. It's the smell of determination, of pushing beyond limits, of leaving your mark on the world, one hoofbeat at a time.

The Pony Express wasn't just about delivering mail. It was about courage, resilience, and the unyielding spirit of the American pioneer. This cologne captures that essence, bottled. Each spritz is a reminder of the individuals who braved the unknown, riding through blizzards, scorching deserts, and dangerous bandit territory to connect a nation.

But Pony Express Cologne isn't a dusty relic of the past. It's a modern fragrance for the modern adventurer. It's for individuals who carves their own path, who thrive on challenges, and who carries the spirit of the West in their heart.

So, are you ready to ride? Grab your bottle of Pony Express Cologne and let your journey begin.

#PonyExpressCologne #AdventureAwaits #FrontierSpirit

Pony Express Cologne: A Journey Through History and Fragrance

Introducing Pony Express Cologne, a unique collection inspired by the legendary Pony Express stations that once dotted the American landscape. Each fragrance captures the essence of a specific station, taking you on a journey through history and the great outdoors with every spritz.

From the rugged plains of the Wild West to the crisp mountain air of the Rockies, Pony Express offers a fragrance for every individual who embraces adventure and appreciates history.

#PonyExpressCologne #HistoryInABottle #ExploreTheFrontier

About the Brand

Salt Lake

A refreshing and invigorating blend of citrus and lavender, capturing the essence of the Great Basin.

Salt Lake is a fragrance for the individual who appreciates both nature's beauty and urban excitement. It is a scent that is both calming and invigorating, reminding you to seek balance and adventure in all aspects of life.

Old Sacramento

A warm and inviting blend of wood and amber, evoking the California Gold Rush.

Old Sacramento is a fragrance for the ambitious individual who embraces adventure and opportunity. It is a scent that is both invigorating and comforting, reminding you to chase your dreams and never give up.

Diamond Springs

A refreshing and invigorating blend of citrus and lavender, capturing the essence of the Great Basin.

Diamond Spring is a fragrance for the modern individual who seeks both adventure and serenity. It is a scent that is perfect for everyday wear, reminding you of the resilience and courage found within the human spirit.

All Projects

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