Think

The goal of the project was to develop an advertising agency for my Strategic Design Fellows class at the University of Maryland Robert H. Smith School of Business. The brand needed to be ownable, extendable, flexible, unique, simple, and emotive.​ 

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As the creative and design director, I found the perfect name for the agency by going through out-of-the-box thinking. 

The "N" in Think is made up of negative space of the surrounding letters to make viewers think when reading the name. 

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​To help make the brand more expandable in print and media elements a square outline was added to give the idea that if you think outside the box, you never know what's possible.