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Publication
Identity & Branding
Print, Digital & Web
THINK
Branding | Marketing | Graphic Design
UNIVERSITY PROJECT
The goal of this project was to develop a brand for an advertising agency as part of my Strategic Design Fellows class at the University of Maryland's Robert H. Smith School of Business. As the creative and design director, I focused on creating a brand that was ownable, flexible, unique, and emotionally resonant. I found the perfect name, "THINK," by thinking outside the box, with a logo designed to encourage viewers to do the same.
The logo uses the negative space of the letters "I" and "K" to form the "N," making the viewer actively think while reading the name. I also added a square outline around the logo to represent the idea of thinking "outside the box," reinforcing the agency's core message that anything is possible. The final design is both simple and emotive, creating a brand that is expandable across all print and media platforms.
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