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Publication
Identity & Branding
Print, Digital & Web
INDEPENDENT DESIGN PROJECT
ARCTIC DRIP
Branding | Package Design | Marketing | Graphic Design
As a teenager in 2019, I was deeply frustrated by the growing environmental crisis. This led me on a journey to explore how I could use design to make a tangible difference. Over three years, this passion project, Arctic Drip, became a vehicle for me to expand my skills in digital illustration, branding, package design, and marketing.
Inspired by the bold presence of brands like Liquid Death, I set out to create a beverage that not only quenched thirst but also sparked conversation. In 2020, Arctic Drip was born. The name itself is a deliberate choice: "Arctic" highlights a critical environmental region in peril, while "Drip" is a nod to youth culture and a stark reference to the melting Arctic glaciers.
Developing Arctic Drip allowed me to apply the core principles of brand memorability that were drilled into me during my Strategic Marketing Fellowship. This project wasn't just about creating a product; it was about crafting a memorable brand that resonates with purpose, aiming to draw attention to vital environmental issues through engaging design.
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