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Branding   |  Package Design   |   Marketing   |   Graphic Design


I competed at the national level representing UMD at the American Marketing Association (AMA) International Case Competition 2022-2023, sponsored by the Wall Street Journal.


My team of five was tasked with rebranding The Wall Street Journal, which sought to focus more on their college-aged and educational institution-adjacent demographics.

Taking the role of Design and Creative Director, I spearheaded the user-interface and user-experience aspects of our redesign, as well as overseeing all artistic attributes of the project.

Ultimately my team placed 3rd out of 72 universities.

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