Advanced Nursing & Home Care sought my expertise to brand their new venture, Advanced CareQuest. This innovative company aims to provide diverse home care solutions, emphasizing client choice. While Advanced Nursing & Home Care offers a traditional, managed approach, Advanced CareQuest empowers individuals to select and manage their own care providers. My design challenge was to create a logo that visually communicated this core value of guidance and tailored care.
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The resulting logo features the initial 'C' from CareQuest as its central element, subtly referencing the 'A' from 'Advanced' in the parent company's branding. Within the 'C', a stylized figure represents the patient, reinforcing the focus on individualized care. The circular form and integrated directional arrow evoke a compass, symbolizing the navigation and support Advanced CareQuest provides in finding the ideal care path. The messaging developed alongside the branding focused on simplifying the search for high-quality, stress-free home care.