Falmouth Sheep and Wool Co. approached me for a logo refresh, inspired by the distinctive aesthetic of my "Pony Express" project. Their primary goal was to create a stronger, more accurate visual representation of their North Country Cheviot sheep, the cornerstone of their meat and wool products.
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I designed a logo featuring a strategic two-color palette of green and maroon. These colors will distinctly differentiate their wool production from their sheep meat products. Given Falmouth's strong commitment to community outreach, education, and sustainable practices, the logo needed to be both distinct and approachable, reflecting their values and tradition while appealing to a broad audience.