After developing the online courses and brand essence for Felicitas von Neumann-Cosel, I was honored when her cousin, Susanne von Dietze, reached out to collaborate. Having looked up to Susanne throughout my entire riding career, I was overjoyed to begin our partnership in the spring of 2025, helping to translate her world-renowned expertise into a modern digital home.

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I started by coaching Susanne through core branding questions—the "Who, What, and Why"—to ensure her digital presence felt as authentic as her training. A standout piece of this process was crafting a captivating history page that has since resonated deeply with her students and the wider equestrian community. On the technical side, I designed a UI that prioritizes clarity, creating wireframes and custom homepage templates specifically tailored for the Podia platform. My goal was to build a sophisticated, bespoke site that remains user-friendly, empowering Susanne to manage her own edits down the road without needing to touch a line of code.