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Branding   |  Website Design   |   Marketing   |   Graphic Design   |   Social Media

CLIENT

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I first discovered Kerysten’s talent in the Maryland equestrian world, where our horses were kept at neighboring farms. Even then, I was struck by her unique "eye" for the horse—a rare emotional intelligence paired with a training style that is consistently gentle, soft, and encouraging.

When she launched her mission to bridge a vital gap in the industry—pairing mindset training for the rider with specialized coaching for the horse—I stepped in to translate that vision into a professional brand and digital presence. By highlighting this innovative approach, we built a platform designed to connect eager riders with her transformative training philosophy.

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Project Milestones

  • Refined the brand identity, narrowing the logo design to capture the synergy between mental focus and physical training.

  • Established a comprehensive visual system, including a custom color palette, typography, and UI icons.

  • Coached the copywriting process, defining the "Who, What, and Why" to ensure her message resonated with her target audience.

  • Developed a strategic website that serves as a high-impact platform for her services.

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