In early 2021, I partnered with entrepreneur Dallis Holt to translate her vision for Second Skin Apparel into a tangible brand. As a luxury streetwear start-up, the challenge was to create a visual identity that felt both trend-forward and timeless.

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Because the business was in its infancy, our collaboration went beyond aesthetics. Leveraging my background in business, I served as a strategic mentor to help Dallis navigate the essential pillars of brand building. This holistic approach allowed us to align her long-term ambitions with a cohesive design strategy.

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A versatile suite of logo marks and a custom brand pattern designed for scale, ensuring the visual identity could seamlessly grow alongside her apparel lines.